The Real Estate Showcase Package tailored towards building a real estate agent's personal brand focuses on highlighting not just the properties but also the agent's expertise, personality, and unique value proposition. This approach is crucial in a highly competitive market where personal branding can significantly differentiate an agent and attract more clients.
Target Audience: Real estate agents seeking to enhance their personal brand, showcase their property listings attractively, and demonstrate their market knowledge and client service excellence.
Pricing: $5,000 - $10,000 per month
Deliverables:
- Videos: 4 high-quality property showcase videos per month, including agent introductions and client testimonials to highlight the agent's personal touch and expertise. Each video is 2-3 minutes long.
- Agent Profile Video: 1 agent profile video (4-5 minutes) every six months, detailing the agent’s background, achievements, and unique selling points.
- Market Update Videos: 2 monthly market update videos (1-2 minutes each) featuring the agent discussing recent trends, tips for buyers/sellers, and local market insights.
- Pre-Production: Initial consultation and monthly planning sessions to select properties, discuss key selling points, and script agent intros and market updates.
- Production: Up to 3 days of filming per month, including property walkthroughs, drone footage for aerial views, agent on-camera segments, and client testimonials. Professional lighting and audio equipment ensure high-quality production.
- Post-Production: Editing to craft compelling narratives around each property and the agent's brand, including motion graphics for property details, music licensing, color grading, and two rounds of revisions per video.
- Social Media Snippets: 8-10 short clips per month, extracted from the full videos, optimized for social media sharing to boost engagement and reach.
- Personal Branding Consultation: Quarterly strategy sessions to review video performance, adjust branding strategies, and plan content that aligns with the agent's goals and market opportunities.
Optional Add-Ons (For Additional Fees):
- Additional Property Videos: For agents requiring more than 4 property showcase videos per month, priced at $800 - $1,200 per additional video.
- Enhanced Agent Profile Video: Creation of a more detailed or cinematic agent profile video, with higher production values and more extensive filming locations, starting at $2,000.
- Extended Market Update Videos: For more in-depth analysis or additional monthly updates, priced at $500 - $800 per additional video.